網域名稱俱樂部


返回   網域名稱俱樂部 > 網域名稱討論 > 網域名稱綜合討論

回覆
 
主題工具
  #1  
舊 2012-05-27, 07:46 PM
allanh allanh 目前離線
普通會員
 
註冊日期: 2008-09-08
文章: 93
帖子 GEO domains

Hi , tonight, I would like to introduce geo domains.

Before I start, I would like to mention that I am not a so-called "professional domainer". I have been buying domains as a hobby since 2002 (my first domain was granulomata.com, which has since being dropped). I am more of a domain collector than a flipper. I rarey sell (when I do, I sell big). I mostly buy.

I have been reading DNJournal (http://www.dnjournal.com ) / following Sedo sales and noticed that many of the so-called geo domains are usually sold for a lot of money. For example Melbourne.com was sold for 700K USD a few years ago.

However, what really inspired me was the story of the Castello Brothers (Michael and David Castello). These 2 brothers build at city domain network ( http://www.ccin.com). Their marquee geo website is http://www.palmspirings.com . According to them , they make over a million USD /year from adverstiser money. This basically gave me the motivation to research into the world of geo domains.

What are GEO domains?
Geo domains are basically domain names that are describing a geographic region. It can be a city, country, state, province or region. The extension of the domain don't matter (can be .com .net .org. us. .info .tw....etc).

Pure geo domain refers to a geo domain that only has the name of the location without any add-on. An example would be Osaka.com . On the on contrary OsakaCars.com is NOT a pure geo. There should be no extra noun or descriptive words in the domain.

Geo+Keyword domain refers to a Location+Keyword domain. Example is TaipeiRestaurants.com . TAIPEI is the geo , RESTAURANTS is the keyword

Why are geo domains so valuable?
Geo domains is a BRAND. They describe a city. They are like virtual real estate, in the literal sense. Domainers call every domain a virtual real estate, however, geo domains are real estate literally. They describe the country, city, state people live in. The whole city is BRANDING the domain for you. The more vibrant the city, the less work you have to do to brand your geo . For most other domains, they need a physical product before marketing the website, Geo domains don't.
For example, if you are the owner of CarsForSale.com , you will need to have cars before you can start promoting the website and generate revenue. Same thing for Flowers.com. You need to have flowers as a product to promote the site.

However, in geo domains, the city/people/industries are your products. The more vibrant the city, the better your product is. The only thing that is required is to have a decent website, SEO and finding the advertisers.

How to evaluate a geo domain?
Geo domains value are based on many factors, but here are some of the common ones:

1. Population size
- Without considering other factors, the bigger the population of a city, the more valuable the geo domain is. It means you have a bigger audience to what you put on your website. A simplified rule of the value of a pure geo .com domain is 10 USD cents / person. So a city with a population of 10,000, the .com domain will be worth 1000 USD. For a population of 100,000, the domain will be 10K USD. Of course, this is an over-simplified formula.

2. Features of the city
- The number of tourists/ year visiting the city, how many different local industries, the average income of the household, any cultural / historical significance are all important factors taken into consideration when evaluating a city.

3. Extension of the domain
- Needless to say, .com is king. Followed by .net and then .org. For specific countries, the country extension might be more valuable than .net or .org. For example, Osaka.jp is more valuble , my opinion, than both osaka.net and osaka.org. However, Osaka.com is still by far the most valuable.

4. Pure geo vs geo+keyword
- Pure geo (Taipei.com) is always more valuable than geo+other words (TaipeiPlumbers.com). Pure geo .com is the ultimate representaion / electronic billboard for the city.

How much are geo domains worth?
For the sake of this article, I am only going to discuss about pure geo .com value.
On average , for a city with a population of 10K~20K, I think we are looking at mid X,XXX . In my opinion, these geo domains are not worth buying unless you live locally and plan to develop them.
For a city with population between 20K-50K, the price can be expected to be 10,000 USD +. These cities usually have more industries.
When you are talking about cities with population of 50K ~100K, then the value of geo grow exponentially. I would think a .com of these cities will generally be worth 30,000~80,000 USD.
Finally, when we talk about a major city such as Sydney, Chicago, Taipei, we are talking six figures. To put into perspective, Melbourne (Australia) has a population of 4.14 millon. Melbourne.com was sold for 700,000 USD in 2007.

How to make money from a geo domain?
Whatever you do, DO NOT PARK A PURE GEO .COM !
Parking is the most inefficient and wasteful way to utilise a pure geo .com domain. For example, look at Germany.com.... what a wasteful thing.
The way to monetize a geo is DEVELOPMENT.
The source of income is from advertisers, especially hotel / restaruants. Imagine this, the average going rate for a banner on a website is 1000 USD / month (for a medium sized city). If you get 10 local hotels to be your advertisers, that is 1000x10=10,000 USD/ months of revenue.
However, for you to get advertisers, you must do the hardwork. It means putting unique local contents on the website + calling up/meeting local businesses and let them know about the benefit of the large audience their businesses can reach by advertising on your website.


In conclusion, pure geo .com domains, when proper development and maintainence and marketing are done (which is very very hardwork), can be considered as 100% profitable / no risk domains. They are in the same class as keyword .com domains (flowers.com , pets.com , cars.com )except pure geo .com do not need a product to be successful. The city itself is your product. The key to GEOs is DEVELOPMENT.


For more information , please visit the following links and read the interviews:

http://dnjournal.com/cover/2006/december.htm

http://www.chefpatrick.com/developin...domain-part-1/
http://www.chefpatrick.com/developin...domain-part-2/
http://www.chefpatrick.com/developin...domain-part-3/
http://www.chefpatrick.com/developin...domain-part-4/
http://www.chefpatrick.com/developin...domain-part-5/

http://www.domainsherpa.com/fred-mer...net-interview/
http://www.domainsherpa.com/toby-har...era-interview/
http://www.domainsherpa.com/michael-...cin-interview/
http://www.domainsherpa.com/david-ca...cin-interview/
__________________
TaiwanForum.com - 台灣論壇
TaiwanDomainers.com - 台灣域名投資人
Osaka.com / Osaka.net - 大阪

Hotaru.com Kyoto.net Ointment.com Shishio.com Saeba.net Miyazaki.com MarsBase.com CityHunter.com Doraemon.net MangaPortal.com PanoramaHouse.com Dracula.net ArseneLupin.com BankTrader.net Files.com.tw Japanology.com JapanLover.com Pentium7.com Deprivation.net

此篇文章於 2012-05-27 09:52 PM 被 allanh 編輯。
回覆時引用此篇文章
  #2  
舊 2012-05-27, 07:51 PM
accepter 的頭像
accepter accepter 目前離線
進階會員
 
註冊日期: 2003-06-21
文章: 340
預設

geo domain是地理域名的縮寫嗎?
回覆時引用此篇文章
  #3  
舊 2012-05-27, 07:53 PM
allanh allanh 目前離線
普通會員
 
註冊日期: 2008-09-08
文章: 93
預設

是的 ..... ...
__________________
TaiwanForum.com - 台灣論壇
TaiwanDomainers.com - 台灣域名投資人
Osaka.com / Osaka.net - 大阪

Hotaru.com Kyoto.net Ointment.com Shishio.com Saeba.net Miyazaki.com MarsBase.com CityHunter.com Doraemon.net MangaPortal.com PanoramaHouse.com Dracula.net ArseneLupin.com BankTrader.net Files.com.tw Japanology.com JapanLover.com Pentium7.com Deprivation.net
回覆時引用此篇文章
  #4  
舊 2012-05-27, 08:11 PM
best-url 的頭像
best-url best-url 目前離線
站務管理
 
註冊日期: 2003-08-11
住址: IDN Club
文章: 9,824
發送 MSN 消息給 best-url
預設

手上沒有 英文的 純地名 域名;

不過, 很感謝 allanh 版友的 詳細介紹 與 經驗分享
回覆時引用此篇文章
  #5  
舊 2012-05-27, 08:14 PM
allanh allanh 目前離線
普通會員
 
註冊日期: 2008-09-08
文章: 93
預設

IDN 的Geo或許也很有價值, 不過我沒有那方面的經驗, 所以沒提到

不過我想要賺錢, 應該還是要開發,找廣告商吧?
__________________
TaiwanForum.com - 台灣論壇
TaiwanDomainers.com - 台灣域名投資人
Osaka.com / Osaka.net - 大阪

Hotaru.com Kyoto.net Ointment.com Shishio.com Saeba.net Miyazaki.com MarsBase.com CityHunter.com Doraemon.net MangaPortal.com PanoramaHouse.com Dracula.net ArseneLupin.com BankTrader.net Files.com.tw Japanology.com JapanLover.com Pentium7.com Deprivation.net

此篇文章於 2012-05-27 08:17 PM 被 allanh 編輯。
回覆時引用此篇文章
  #6  
舊 2012-05-27, 09:30 PM
哈啦 的頭像
哈啦 哈啦 目前離線
論壇管理員
 
註冊日期: 2002-05-28
文章: 21,975
預設

很精闢的分析和正確的投資方向。
__________________
咖啡走路
微博


您是網站站長嗎?歡迎到站長俱樂部 一起討論吧。
按我看版規
code.club
回覆時引用此篇文章
  #7  
舊 2012-05-27, 10:49 PM
wufenpu wufenpu 目前離線
進階會員
 
註冊日期: 2007-12-13
文章: 1,684
預設

看來Osaka跟Melbourne價格帶不會差距太遠。
回覆時引用此篇文章
  #8  
舊 2012-05-27, 11:50 PM
best-url 的頭像
best-url best-url 目前離線
站務管理
 
註冊日期: 2003-08-11
住址: IDN Club
文章: 9,824
發送 MSN 消息給 best-url
預設

引用:
作者: allanh 查看文章
IDN 的Geo或許也很有價值, 不過我沒有那方面的經驗, 所以沒提到

不過我想要賺錢, 應該還是要開發,找廣告商吧?

感謝指導 -


個人的一點看法 -

雖說 99.99% 的 domainer 都認為 "相同前綴" 域名:
.COM 價值優於 .NET 價值優於 .ORG

不過, 我認為 就 GEO 域名而言, 應該是: .COM > .ORG > .NET
(就 地域名稱 與後綴的屬性 搭配後 '前後整句' 的意義 來說)


在下收購了一些 IDN "當地語文" 地名 (.com / .net / .org) 的域名;
中文 日文 較大宗; 期盼日後有機會出頭 ~

此篇文章於 2012-05-27 11:59 PM 被 best-url 編輯。
回覆時引用此篇文章
  #9  
舊 2012-05-29, 02:52 AM
18SUPER 18SUPER 目前離線
進階會員
 
註冊日期: 2004-07-13
文章: 2,135
預設

.org 的確在某些時候會比 .net 有價值
但是 .com always be the KING...
回覆時引用此篇文章
  #10  
舊 2012-06-07, 01:06 PM
哈啦 的頭像
哈啦 哈啦 目前離線
論壇管理員
 
註冊日期: 2002-05-28
文章: 21,975
預設

.info 和 .pro 也都是很不錯的 geo domains.
__________________
咖啡走路
微博


您是網站站長嗎?歡迎到站長俱樂部 一起討論吧。
按我看版規
code.club
回覆時引用此篇文章
回覆

主題工具

發文規則
不可以發表新主題
不可以發表回覆
不可以上傳附件
不可以編輯自己的文章

啟用 BB 代碼
論壇啟用 表情符號
論壇啟用 [IMG] 代碼
論壇禁用 HTML 代碼



所有時間均為 +8。現在的時間是 01:44 PM


本站主機由網易虛擬主機代管
Powered by vBulletin® 版本 3.8.4
版權所有 ©2000 - 2017,Jelsoft Enterprises Ltd.