domain's value

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http://domainshane.com/youre-selling-too-cheap-the-cost-of-a-domain-name-vs-other-marketing-cost/

I have always looked at a domain name as a marketing cost. I do this because essentially a domain is a marketing tool that delivers a customer to your business and makes a visual and mental impact. A domain is just one part of the puzzle of getting customers to spend their money with your business. Like McDonalds.com or ImLovinIt.com, good domains stay in the mind of consumer. So often companies spend millions of dollars on marketing costs only to have potential customers lost because they tried to save $5,000 rather than getting the domain that will have the best impact. If you compare the cost of marketing it’s easy to validate $100,000 on a great domain for merely one ad campaign. It’s less than a cost of a 30 second ad on national TV. Here are some examples of other costs of marketing as compared to a domain.

Billboard Campaign: Let’s start with the cost of the printing itself. It costs roughly $500 for each board. They can now be reused several times but each unique campaign will cost you $500. The cost of the rental of the board will start at $1500 PER MONTH. If you want to go with digital boards where you don’t have to pay for the printing starts at $3500. The sales people will remind you that you can change the message as many times as you want for only 2.5 times the cost of a standard board. And those are starting prices and are for towns of 100,000 or less. Want a billboard in a large city? It’s going to cost you $10,000 and up per month. A memorable domain is the most important part of the billboard. Nobody is going to remember the telephone number. Those are so 1980. You need a great domain name. Spending just 5% on a domain for the campaign still justifies $50K. Total Cost for national campaign for one year: Millions

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TV Campaign: If you want a 30 second ad on a network television program expect to pay $100,000 or more. You like Two Broke Girls? That will cost you $270,000 for 30 seconds. One time, thirty seconds, $270K. A national campaign on television is in the millions. Add in another half million to hire your ad agency, your talent, and the production of the commercial. The same goes here. You’ll get roughly 5 seconds to display your domain. You better make it good. Why spend millions on ads and let Google determine who goes to your site? Here’s a list of cost of a tv commercial by show from last year. Makes a domain look cheap doesn’t it?

Radio Campaign: A radio spot in a a local drive time market is roughly $50 to $150 for a 30 second spot. That is PER CITY. If you want a national campaign you either have to advertise in hundreds of cities or you advertise on a syndicated show that is in all the major markets. A radio market like sports has ESPN that reaches most markets but the price of these commercials is basically a sum of the local rates of all the markets minus a small discount. Carry all that out and you’ll see that one national radio ad will be $10,000 or more with most being in the $30,000 rate. I remember back in 2005 a live read from Howard Stern was in the $30,000 range. And again this is for ONE ad. National Campaign Cost: Starts at $500,000

Online Ad Campaign: Want to take over YouTube or Yahoo’s front page for a day? You can for only $400,00. How about a Twitter promoted tag? That will cost you $120,000. Want your own app to promote your wares. That will be $50K (not some quick or template app) or so without any promotion. Want a preRoll on Hulu or Youtube. Hulu is a crazy high $25 CPM and Youtube can range from $10 CPM on up. National Campaign Cost: At least $500,000

As you can see, the cost of marketing for a national company is expensive. There are those that have “trouble” paying someone tens or hundreds of thousands of dollars to a person that didn’t help the company achieve anything other than selling them a domain. But making money isn’t personal. If a better domain can help you make money then it merely becomes part of the cost of a marketing plan, regardless of who owned the domain before. To not budget or plan for a great domain is leaving potential customers in the hands of Google. Every time you take out the middle man that guides customer to your business ,you are saving money. A memorable domain leads directly to your company. Information that must be searched takes them on a journey that can distract or mislead. If you run an Adwords campaign it could also cost.

So the next time you sell your domain, keep in mind the other costs of marketing. Keep in mind you’ve taken the risk of putting your money into an asset that others thought may have no value. Remind them that they are getting an incredible marketing tool for less than all the other ways they are going to promote their company. They are getting a great deal no matter what they paid.

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The Cost Of 30 Second TV Commercial On Primetime TV Fall 2012: And You Only Want to Pay What for the Domain

Here is reason number 64 why your domain could be more valuable than you think. Below is the cost of a 30 SECOND commercial on American Prime Time Television. Yes 30 Seconds. Half a million dollars for 30 seconds. $30,000 for 30 seconds on a terrible show. $10,000 for your premium domain seems like a steal doesn’t it? And this doesn’t even count production cost. A domain should last a lifetime and has the potential to reach billions around the world. A commercial may be remembered but a premium domain WILL be remembered. A domain is a marketing tool and as these prices show. Good marketing cost good money
Sorted from highest price to lowest

Show Cost for 30 Sec
Football Night in America $545,142
American Idol $340,825
Modern Family $330,908
New Girl $320,940
American Idol Results $296,062
The Simpsons $286,131
Family Guy $276,690
Big Bang Theory $275,573
2 Broke Girls $269,235
Two and A Half Men $247,261
The X Factor $245,335
The Voice $239,866
Grey’s Anatomy $226,707
The Voice Results $225,337
Glee $224,345
Once Upon A Time $203,357
X Factor Results $201,872
The Following $194,425
Mike and Molly $192,706
How I Met Your Mother $187,653
Person of Interest $185,003
NCIS $166,649
Bones $166,247
Mob Doctor $166,089
NCIS LA $164,758
The Mindy Project $161,740
Partners $161,675
Dancing With The Stars $160,466
American Dad $158,546
Revemge $155,051
Bob’s Burgers $153,115
Survivor $149,510
The Middle $147,737
Nashville $142,833
Elementary $141,690
Criminal Minds $141,521
The Office $140,304
Scandal $139,668
Hawaii 5-0 $136,368
Suburgatory $135,930
Don’t Trust the B $135,300
Private Practice $135,299
CSI $134,652
Ben and Kate $134,300
Neighbors $129,883
Go On $128,710
Castle $124,482
Happy Endings $124,270
The Amazing Race $122,961
The Last Resort $121,132
666 Park Avenue $120,996
60 Minutes $117,966
Raising Hope $117,616
Fox Sports Saturday $115,101
Vegas $115,000
The Good Wife $112,654
Cleveland Show $112,188
The Mentalist $108,639
College Football Saturday ABC $103,948
Touch $97,182
Revolution $97,133
Up All Night $94,310
Parks And Recreation $92,017
ParentHood $86,200
The New Normal $84,183
Guys With Kids $77,490
30 Rock $76,775
Blue Bloods $75,857
Law And Order SVU $74,563
Shark Tank $72,130
Grimm $71,100
America’s Funniest Home Videos $69,690
Undercover Boss $69,100
Fringe $68,164
Twenty Twenty $61,997
Chicago Fire $60,058
CSI NY $58,206
What Would You Do $53,600
Community $50,700
48 Hours Mystery $41,519
Dateline $39,970
Rock Center $30,950
Crime Time Saturday $30,309

Alphabetical Order

2 Broke Girls $269,235
30 Rock $76,775
48 Hours Mystery $41,519
60 Minutes $117,966
666 Park Avenue $120,996
America’s Funniest Home Videos $69,690
American Dad $158,546
American Idol $340,825
American Idol Results $296,062
Ben and Kate $134,300
Big Bang Theory $275,573
Blue Bloods $75,857
Bob’s Burgers $153,115
Bones $166,247
Castle $124,482
Chicago Fire $60,058
Cleveland Show $112,188
College Football Saturday ABC $103,948
Community $50,700
Crime Time Saturday $30,309
Criminal Minds $141,521
CSI $134,652
CSI NY $58,206
Dancing With The Stars $160,466
Dateline $39,970
Don’t Trust the B $135,300
Elementary $141,690
Family Guy $276,690
Football Night in America $545,142
Fox Sports Saturday $115,101
Fringe $68,164
Glee $224,345
Go On $128,710
Grey’s Anatomy $226,707
Grimm $71,100
Guys With Kids $77,490
Happy Endings $124,270
Hawaii 5-0 $136,368
How I Met Your Mother $187,653
Law And Order SVU $74,563
Mike and Molly $192,706
Mob Doctor $166,089
Modern Family $330,908
Nashville $142,833
NCIS $166,649
NCIS LA $164,758
Neighbors $129,883
New Girl $320,940
Once Upon A Time $203,357
ParentHood $86,200
Parks And Recreation $92,017
Partners $161,675
Person of Interest $185,003
Private Practice $135,299
Raising Hope $117,616
Revemge $155,051
Revolution $97,133
Rock Center $30,950
Scandal $139,668
Shark Tank $72,130
Suburgatory $135,930
Survivor $149,510
The Amazing Race $122,961
The Following $194,425
The Good Wife $112,654
The Last Resort $121,132
The Mentalist $108,639
The Middle $147,737
The Mindy Project $161,740
The New Normal $84,183
The Office $140,304
The Simpsons $286,131
The Voice $239,866
The Voice Results $225,337
The X Factor $245,335
Touch $97,182
Twenty Twenty $61,997
Two and A Half Men $247,261
Undercover Boss $69,100
Up All Night $94,310
Vegas $115,000
What Would You Do $53,600
X Factor Results $201,872

Source AdAge